Marketing personalization is a strategy that uses data to target and retarget leads with a brand message that speaks directly to specific customers' interests, demographics, and buying behavior. With a personalized marketing strategy, your customers should feel like the brand message was made just for them.

Improved conversion rates: By providing more relevant and targeted content, personalized marketing can help businesses increase their conversion rates and drive more sales. Enhanced customer loyalty: When customers feel understood and valued, they are more likely to become loyal advocates for a brand.

In marketing, personalization is when seller organizations use data to tailor messages to specific users' preferences.

Research from Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This shows that it'll have a direct influence on customers' behaviour, which will increase the value of your marketing strategy.